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Glossary
Digital Video Advertising
Explore the comprehensive glossary of digital video advertising terms on our page, covering everything from AVOD and addressable TV to VR and video metrics. This guide is designed to help you navigate the complex landscape of digital video advertising with cle...
Ad Glossary
A AAAA: founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the united states. See the AAAA’s official website. AAS: average active sessions, the average...
Digital Video Glossary
General Video Terms Ad-based Video On-Demand (AVOD)A streaming video service that offers consumers access to a catalogue of on-demand content and contains advertisements.AddressabilityThe ability to target a message to a device, browser, segment, and/or indiv...