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Ad Glossary

Glossary

A AAAA: founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the united states. See the AAAA’s official website. AAS: average active sessions, the average...

Digital Video Glossary

Digital Video Advertising

General Video Terms Ad-based Video On-Demand (AVOD)A streaming video service that offers consumers access to a catalogue of on-demand content and contains advertisements.AddressabilityThe ability to target a message to a device, browser, segment, and/or indiv...