New Page

A

account
Account Admin role
Account Finance role
Account Read Only role
Account Settings page
Actions menu
ad group
ad group ID
ad group status
Ad Groups dashboard
ad ID
Ad mark
ad placement
ad status
ad variation
Ads dashboard
All Keywords dashboard
API
API Account Manager role
API Account Read Only role
API Read & Write limited access role
API Read Only limited access role
app ID
app ratings
app review process
Apple ID
Apple Search Ads Partner
App Store Connect
App Store product page
attribution
Attribution API
attribution window
audience settings
average CPA (tap-through)
average CPA (total)
average CPM
average CPT
average daily spend

B

bid
billing event
broad match (match type)
budget order
C
campaign
campaign group
Campaign Group Manager limited access role
campaign ID
Campaign Management API
campaign settings template
campaign status
Campaigns dashboard
Change History
Charts dashboard
conversion
cost-per-acquisition (CPA)
cost-per-install (CPI)
cost-per-tap (CPT)
cost-per-thousand-impressions (CPM)
CR (tap-through)
CR (total)
creative source
custom ad
custom product page
custom reports
D
daily budget
days left in campaign
default ad
default max CPT bid
device
dimension
E
estimated average cost-per-acquisition (CPA)
estimated installs
estimated spend
exact match (match type)
F
filter
G
General Data Protection Regulation (GDPR)
Goods and Services Tax (GST)
I
IDFA/IFA
impression share
impressions (in Apple Search Ads reporting)
in-app event
installs (tap-through)
installs (total)
installs (view-through)
K
keyword
keyword ID
keyword status
Keywords tab
L
last click/last tap attribution
lifetime budget
Link Accounts limited access role
locations
low volume
M
match source
match type
max CPI
max CPT bid
metadata
mobile measurement provider (MMP)
monthly budget
multi-touch attribution
N
negative keyword
Negative Keywords tab
new downloads (tap-through)
new downloads (total)
new downloads (view-through)
P
paid search
Personalized Ads setting
product page optimization (PPO)
product pages — while browsing ad
Q
query
R
rank
Read & Write limited access role
Read Only limited access role
Recommendations page
recommended bid
redownloads (tap-through)
redownloads (total)
redownloads (view-through)
relevance
return on ad spend (ROAS)
S
Sapin Law
Search Match
search popularity
search results ad
Search tab ad
search term
Search Terms tab
second price auction
spend
suggested default max CPT bid
T
tap-through rate (TTR)
taps (in Apple Search Ads reporting)
Today tab ad
Today tab ad review process
V
Value Added Tax (VAT)